Invaluable
Google Analytics Web App Helps B2B Businesses Identify Their Website Visitors
powered by Fastbase
It’s a Monday morning and you, as a B2B
marketer, go into work, turn on your computer, and bring up your Google
Analytics dashboard. All metrics look great – your company is continuously
attracting new visitors to your website, your bounce rates are low, but your
sales have stalled. During my time as a B2B marketer, this was a typical Monday
morning where the sales and marketing teams were constantly playing a very
frustrating game of tug-of-war. If the website was attracting so many new
visitors, why didn’t we know who they were? Why couldn’t we provide these leads
to the sale teams for follow-up? Who were these people? After months of what
seemed like never-ending back and forth, I stumbled upon what I thought was the
holy grail of marketing and sales – a web app that not only helped marketing
analyze website visitor behavior, but also provided sales with actual contact
information. This meant that all these warm leads going to our website were
finally revealed and no longer remained anonymous. What was this holy grail of
marketing, you ask? Fastbase, Inc.’s Webleads.
Fastbase Web
Leads
Fastbase, Inc.’s Webleads is a (free) web app
that integrates with Google Analytics. If you have a Google account associated
with your business, you will have instant access to Webleads. The Fastbase,
Inc. website describes itself as, “ Fastbase has established one of the most
comprehensive global business databases over the past 10 years. Fastbase has
been exploring the internet with its own developed algorithms, proprietary web-crawlers
and filter-techniques to extend and improve the database-information. The
dynamic database contains information of more than 200M companies, 350M
websites and 700M associated business people, numbers that are constantly
growing.” The company has one of the largest business databases in the industry
with a website app that is simple to use. Once you have access to your
Fastbase, Inc.’s Webleads account, you will be brought to a screen that lists
all of the companies that have visited your site within the last 90 days. The
real benefits of Webleads is in their premium account offering, which costs $69/month. With
the premium account, you can monitor the companies that are visiting your site,
view the traffic sources of how they got there (direct, referral, Adwords,
etc.), track “hot leads”, and view the contact information of your business
visitors.
It’s clear that Fastbase, Inc. has entered the
digital marketplace with a very strong message: it’s important to know your
website’s audience. But it’s even more than that. Having a clear understanding
of your target market helps you, as a business, create the best experiences for
your customers to keep them wanting to come back. As Dun & Bradstreet’s
Global Alliances and Partnerships, Erin Wright stresses, “The right information
about your B2B audience and their attributes as prospects and professional
people can help you make a relevant connection.” The presence of this relevant
connection in the B2B marketplace is what separates a successful business from
a failing one and it’s with software like Fastbase’s Webleads that helps
companies start these invaluable relationships.
Fastbase is
tapping into the billion-dollar data-driven market
A Janaury 2019 press release from Fastbase,
Inc., suggests that the company is growing as fast as the digital marketplace
and with reputable customers including Microsoft and LinkedIn, this comes as no
surprise. The company has grown to more than 1,000,000 users within its first
year with over 25% of Fortune 500 companies using the web app. Fastbase, Inc.
boasts upward of 700M business email addresses and LinkedIn profiles making
Fastbase, Inc. the most advanced SaaS analytics tool on the market in support
of lead targeting and identification. The company is tapping into the
billion-dollar data-driven market with their mission to “empower organizations
with data intelligence enabling them to enhance communications with their
customers.”
With an objective to have 80% of the B2B web
analytics market share by the end of 2019, the company is planning to continue
its exponential growth likely attracting B2B marketers like myself along the
way to help marketing teams finally work together effectively with their sales
colleagues.
Caitlin Vogel, Technology editor
